Status: Built Through Nishan Systems
Sha Style: website and local search for a barbershop
Website and Google presence for a barbershop with two locations in Zwickau, the first client of Nishan Systems.
- Website
- Google Business Profile
- Local SEO
- Step 1: Website
- Step 2: Two Google Business Profiles
- Step 3: One consistent structure
- Step 4: Local search
Context
Sha Style is a hair salon and barbershop with two locations in Zwickau. Its online presence was not built for local search: no maintained Google profile and no website that showed up for local queries.
My role
Through Nishan Systems, my studio, I built the website and set up and manage the Google presence for both locations.
What I built and decided
- A website, sha-style.de, built to be found in local search.
- Google Business Profiles for both locations, managed on an ongoing basis.
- One consistent structure across both locations, so they do not compete with each other.
Outcome
Around rank 1 for brand and local searches in Zwickau (as of August 2026), and 86 Google reviews across both locations with a 5.0 average (September 2026).
What I'd do next
Keep both profiles active and track which searches actually bring customers in.